About Us

General Cable is the premier private label manufacturer and market share leader in the production and distribution of ignition wire sets in today’s fast-paced automotive aftermarket. We have achieved this position through our unique private branding strategy, low-cost manufacturing and win-with-the-winners strategy. In addition to ignition wire sets, we provide everything from single leads to bulk ignition wire, primary wire and battery starter cable.

At General Cable, we believe there are five key areas of focus that make us the right supplier solution in the ignition wire set category: superior product, excellent category management, legendary customer service, investment in innovation and technology, and continuous improvement through our Lean Six Sigma approach.

We offer a variety of turnkey solutions—from applications management to cataloging, product development work and product life cycle management—in order to meet the ever-changing demands of our customers. Our automotive manufacturing facilities are certified to meet the highest standards in the automotive aftermarket industry.
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